Cabcharge Rebrand

Since 1976, Cabcharge had been running on the same brand identity, and over time, the story that once defined it had stalled. Outdated visuals and a lost sense of purpose left the brand struggling to connect with a new generation of riders. The challenge was to not only redesign Cabcharge for the 21st century with a fresh look and feel, but to also rediscover its driving purpose, and put it back in the fast lane.
Agency: YOLO.