Thanks for Zero
The original 90s cult-classic premix is back. Thirty years after its debut, Carlton & United Breweries reimagined Sub Zero for a new generation, and we launched it with “Thanks for Zero.” The campaign tapped straight into Gen Z’s irreverent spirit: defiant in the face of rental stress, noise-complaining neighbours, chaotic work-life balance and generational inequality. With a wink and a sip, Sub Zero became the drink that says thanks to all the zeroes life throws at you.
Agency: Vayner Media
Winner: Best Ads top 6
