Where wonder runs deep
The Waterfall Way is one of Australia’s most breathtaking journeys, tracing the path of water from Armidale’s historic high country through five national parks, cascading waterfalls, wild rivers and deep gorges, before spilling out onto the pristine beaches of the Coffs Coast. Our branding and campaign were designed to capture that sense of wonder, reconnecting holidaymakers with the hidden magic of NSW’s rural landscapes and inviting them to rediscover adventure in their own backyard.
Agency: Common Ventures.
