Mountain Dew X PYRA

To crash Mountain Dew into outdoor culture, we teamed up with cult label PYRA on a limited-edition Gorpcore capsule. High-performance techwear met high-voltage attitude. Waterproof puffers, camo cargos, and antimicrobial balaclavas, all wired in Mountain Dew’s signature Volt Green. The collab fused fashion and fandom, taking the brand from the convenience store shelf to the trails, streets, and hype feeds of style-conscious adventurers.
Agency: Vayner Media

Lookbook videos

A high-voltage lookbook that took Mountain Dew x PYRA from the shelf to the streets
and straight into the feeds of style-conscious adventurers.

Static Assets

Key visuals and stills that carried the collab across retail, print, and campaign touchpoints,
capturing Gorpcore attitude in every frame.

Social Vidoes

Influencer-led content put the collab in motion, with style voices and hip-hop creators
taking Mountain Dew x PYRA from the grid to the wild.

Influencer Content

GRWM assets brought the collab to life, with creators weaving Mountain Dew x PYRA seamlessly into their getting-ready rituals,
taking the look from mirror moments to the streets and trails.