See the bold in everyone
Doritos has always stood for bold, and this campaign brought that spirit to life by celebrating people who don’t just snack differently, they live differently. From shattering expectations to rewriting cultural norms, we spotlighted the individuals whose fearless choices embody the Doritos edge. The result? A campaign that turned boldness into more than a flavour, it became a rallying cry.
Agency: Vayner Media.
