It all starts with spirit
Super can feel distant and complicated, but for hardworking Australians it should work just as hard as they do. This brand campaign put everyday workers at the heart of the story. Celebrating their grit, craft, and hustle while showing how the right super can help them get the most out of their future. A simple, powerful reminder that super isn’t abstract, it’s about real people and the lives they’re building.
Agency: Common Venture.
