Don’t be super stupid
Most people will do literally anything to avoid sorting out their super, so we called it what it is: “Don’t Be Super Stupid.” The campaign tapped into that universal truth of procrastination, with comedian Alex Ward amplifying those hilariously over-the-top moments where we knowingly dodge the boring-but-important stuff. By exaggerating the ridiculous, we made the simple act of fixing your super feel like the obvious (and smarter) choice.
Agency: Common Ventures.
