The people Australia needs
From environmental advocates to data-driven innovators making streets safer for women, to everyday Aussies leading plastic-free lives, the country is full of people building a better future. And they all have one thing in common: they bank with Bank Australia. “The People Australia Needs” flipped the lens onto customers themselves, turning their inspiring stories into the brand’s most powerful message. By celebrating change makers and amplifying their voices, the campaign proved that customer advocacy isn’t just powerful, it’s the heart of Bank Australia’s brand.
Agency: Common Venture.
