Chicken Vs Cheese
In the middle of political soap operas and economic doomscrolling, a 75-year-old Aussie icon was losing relevance. Twisties, once the snack that turned seriousness upside down—saw its classic Chicken and Cheese flavours starting to fade. It was time to stage a comeback loud enough to cut through the chaos.
So we gave Australia an election it actually cared about: Chicken vs. Cheese. With Robert Irwin and G-Flip fronting as unlikely political candidates, we ran a campaign of pure disruption, hijacking headlines, morning shows, billboards, radio, socials, and even the streets. What started as a flavour feud became a cultural flashpoint. Memes exploded. Talkback lit up. Debate raged in group chats. And suddenly, Twisties wasn’t just back on shelves, it was back at the centre of Australian pop culture
Winner : Tiktok awards greatest creative campaign of the year 2025
Winner : Best Ads top 6
Agency: Vayner Media
